The 14 Best Clean Beauty Products to Try Right Now

Naturally Beautiful

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As awareness grows, more skincare and beauty lines are realizing the value in offering consumers choices to opt out of fragrances, allergens, dyes, and other suspect ingredients that aggravate users. Target and Sephora both now offer “Clean” designations for products that are free from certain undesirables, and list exactly what you’re avoiding, so you can choose to opt in, or out, to certain ingredients.

What You Should Know

  • Apple Cider Vinegar boosts shine
  • Healthy for your hair and scalp
  • Not fragrance free; mild apple scent

Featuring a Clean At Target seal, this shampoo is sulfate, paraben, and cruelty free, and is like an oatmeal bath for your hair. Fans of Aveeno’s line of oatmeal-based moisturizers have another tool in their arsenal with these clean shampoo and conditioners, and it’s especially popular with people struggling with acne or eczema in their scalp. It does have an added fragrance, the last item on the ingredient list, so fragrance allergy sufferers may want to spot test before committing to a whole bottle.

Review Highlights

“I bought the shampoo & conditioner a week ago and already see a difference. I also have eczema on my scalp and this seems to be helping. I use a prescription but I never thought about the chemicals in other shampoos irritating my scalp so far this is great.”

What You Should Know

  • No Green-washing here! REN have been committed to better practices for almost 20 years
  • Targeted anti-redness for the most sensitive and easily irritated skin types
  • Slightly heavy for summer use; consider swapping to their Vitamin C Gel

When you’re looking to minimize nasty chemical exposures, replacing products you use every single day will yield the fastest dividends. Washes, moisturizers, and sunscreens are great places to start, especially given how much time they’ll spend applied to the skin.

Review Highlights

“This product brought my skin back to life!! I still break out a little but my face no longer burns, my rosacea patches are nearly non existent and my skin is back in balance”

What You Should Know

  • Free of sulfates, parabens, pthalates, and mineral oil
  • Faster than making your own avocado hair masks
  • No-mess pump

Turn heavy, damaged curls into softer, glossier strands with this rich moisturizing conditioner. Plain avocado hair masks are a nourishing, rich conditioner and a way to practice self-care, but when the avocados are for eating — or are just too expensive — this avocado conditioner offers rich moisture in a longer shelf life.

Review Highlights

“I have been using this condition & shampoo for about a week now and I noticed such a huge difference in the texture, shine, and health of my hair. It doesn’t feel as heavy and as coarse anymore.”

What You Should Know

  • Moisturizing cream with no sticky residue
  • Vegan 
  • A Sephora bestseller with 160,000 likes and 2,000 reviews

All Drunk Elephant products are free of six additions they label “suspicious:” essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes, and SLS. With a focus on PH balancing its products to the best levels for skin care, they generate huge results from user reviews. In a survey of 50 women, 100 percent agreed their skin felt replenished and nourished by the Protini cream. A Sephora bestseller, there are rave reviews for days, and if you’re curious but nervous about dropping big bucks on a new product, a trial size sampler of this moisturizer is available to Sephora Insiders as a birthday gift.

Review Highlights

“The best moisturizer I’ve ever used, by far. It pains me every time I reorder it because of the cost, but I’ve gone through dozens of moisturizers in the past trying to find the right product, and this is the only one I’ll spend this kind of money on.”

What You Should Know

  • Clean at Target Seal
  • Aluminum free
  • Three scent options available

Aluminum-free deodorants are often the gateway for consumers into greener skincare products, and these deodorants are a great choice for first timers looking for more natural alternatives. Vegan and cruelty free, the containers are partially made of recycled plastics and use ethically sourced Moroccan Mimosa flower, so you can rest easy that while doing the right thing for you and your body, you’re also doing good for the ingredient producers, and the planet.

Review Highlights

“We all know that not all natural deodorants work well, but Love Beauty and Planet got it right! I really like their deodorants. I’ve used the coconut mimosa flower (which by the way, could use MORE coconut scent) and the rose scent and both smell great and work well to prevent body odor. Works better than some of the other natural brands I’ve tried.”

What You Should Know

  • Comes in pink, peach, and cinnamon
  • Clean At Target Seal
  • Ingredients include honey and Vitamin E

Beauty bloggers on the hunt for affordable options have recommended this soft, smooth-on blush. When layered over BB creams it’s long lasting, and all three color choices are richly pigmented in neutral colors, making them great all-year-round wear for day or night, making it an excellent choice for the budget minded in search of a single, wear-anywhere product.

Review Highlights

“I use this as a bronzer and it is just sooooo beautiful on my medium/tan skin with yellow undertone. It’s a prefect mix of brown with a hint of orange which gives such a healthy sun kissed glow. It last all day and can be sheered out or built up.”

What You should Know

  • No sharpener required
  • Free of parabens or pthalates
  • Not tested on animals, but not a vegan product

Jojoba and Shea butter make this lip crayon a treat; it hydrates while you wear it, providing nourishing moisture to skin and a bright pop of color all at the same time. Beeswax helps provide a barrier effect, protecting your lips from damage and ensuring long-lasting color while the moisturizing oils have time to work.

Review Highlights

“Great lipstick! I purchased the strawberry and it is the loveliest shade of red.”

What You Should Know

  • Safe for use during pregnancy
  • Child-friendly colors
  • Water-based formula

Fun mommy and me activities are great ways to build memories and have hours of fun with kids, but the CDC warns anyone pregnant or trying to become pregnant and parents with young children against spending time in nail salons or around certain common nail polish ingredients. Piggy Paint eliminates those ingredients, so they’re safe for use during pregnancy. Not only are they non-toxic, they’re also odorless. Since kids are particularly rough on manicures, it’s suggested you use a low/warm blow dryer to speed drying, and finish with a safe top coat.

Review Highlights

“Really cute and great coverage. I add it over other colors for creative variety. Lasts long for non toxic, I will never go back”

What You Should Know

  • Clean at Sephora Seal
  • Hydrating mask
  • Vegan and cruelty-free

Pumpkin and apricot do the heavy lifting in this glow-inspiring mask. Fruit enzymes, exfoliating oats, and beta-carotene round out the party, and with the Clean at Sephora seal you know there haven’t been any unwelcome gate crashers to the ingredients list. Free of parabens, pthalates, and more, 90 percent of Sephora reviewers recommend it.

Review Highlights

“I started using this mask and my scarring and hyperpigmentation have diminished. I love this mask. It has just the right amount of exfoliation yet its gentle enough to use 3 to 4 times a week.”

What You Should Know

  • 97 percent of ingredients are natural in origin
  • Sephora’s house brand is highly affordable
  • Fluffy and creamy; wear it under your primer for brighter eyes

Caffeine and Hyaluronic Acid brighten skin and mitigate puffiness in this quick-absorbing eye cream. If kept chilled, the effect is even more pronounced, instantly soothing after an all-nighter. Use after washing your face morning and night for the best results. The Clean at Sephora seal means this eye cream is free of 50 ingredients, including parabens and pthalates.

Review Highlights

“I use this every day and night and it has helped a lot with the dark circles under my eyes. At first i thought it was small for the price, but a little goes a long way with this cream. I also love that is it a clean product.”

What You Should Know

  • Dozens of shades available
  • Cover FX is free of gluten, fragrances, parabens, talc, and mineral oil
  • Reviewers with oily/shiny skin have rave reviews

A thousand Sephora reviewers have a lot to say about Cover FX’s cult status liquid foundation. Full coverage foundation achieved in a matte liquid without using any suspect ingredients is pretty amazing, but tailoring it well for oily and combination skin types while offering flawless coverage to a wide range of skin tones that really earns such a loyal following.

Review Highlights

“I’m honestly impressed and can’t stop talking about it because I’ve never found a foundation that checks all my boxes!”

What You Should Know

  • Friendly to skin and the oceans; mineral sunscreens are not linked to coral damage
  • Vegan and cruelty free
  • Antioxidants and shine control

If you’re interested in moving away from sunscreens that have potential reef damaging effects, finding a mineral sunscreen that works for you is key. Mattifying rice starch absorbs oil and helps create a clean, dry surface for the sunscreen to adhere to, and antioxidant rich passion fruit seed helps lay the foundation for smooth, bright skin.

Review Highlights

“For someone with sensitive skin, this didn’t irritate me at all. It doesn’t have a strong smell or leave a shiny/oily/white residue. It left my skin feeling soft and matte, even where I’m normally oily. Plus it went on smoothly, wasn’t a thick consistency.”

What You Should Know

  • Glycolic Acid smooths and exfoliates
  • Great for acne sufferers
  • Has aloe vera to minimize redness

For skincare in a hurry, these inexpensive wipes give you a way to sneak in a minute of self care even on the busiest days. Sephora’s house brand is super affordable, and though it’s often sold out, they even offer a starter kit to try out their clean options. Some reviewers do note these wipes contain fragrance, so allergen sufferers may want to try out a sample before getting the full version.

Review Highlights

“Overall a great product and great price! I have sensitive, dry and blemish prone skin and these work great. They don’t irritate my skin and my skin is so smooth and bright after!”

What You Should Know

  • Available in mini trial size
  • One of Sephora’s best selling mascaras
  • Featured in the Clean Makeup Kit

Keratin helps protect and nourish your lashes, and along with Shea butter and beeswax builds healthier lashes, so you’ll notice improved results with time. Very buildable, it can be applied in a single layer or several, depending on the volume you’re trying to achieve. Sometimes unprompted, intense hair and lash thinning is rooted in nutritional deficiencies, so consider a multivitamin if your lashes are surprisingly lackluster.

Review Highlights

“Best mascara I have ever used! Lengthens, separates, thickens, all without flaking. I have been stopped by friends and coworkers asking when I got lash extensions, ha! And the very best part? The ingredients don’t irritate my eyes.”


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