The 16 Best New Hair Products of 2021


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I’ll be the first to admit that I haven’t given my hair that much attention this past year with everything going on. I’ve even started cutting my own hair because it saves money and time, but that doesn’t mean I’ve stopped looking for products – both drugstore and high-end – that live up to the hype. Maybe it’s time to give your strands a makeover as 2022 approaches, even if it means grabbing that leave-in treatment you’ve been eyeing next time you’re at Walgreens. From masks to hairspray to toning drops, here are the 16 best new hair products of 2021 to treat yourself to.

*In choosing this year’s best new products, Stefanie took into account their breakout popularity, the quality of ingredients, positive customer reviews and how many beauty editors raved about them.

Best new hair products of 2021:

The Blue Tansy Treatment Serum from Adwoa Beauty is silicone-free and ready to help reduce breakage and prevent heat damage. It’s designed for dry, damaged or color-treated hair, so it really is a Jane of all trades. I love how minimalistic the bottle is and the lovely shade of baby blue.

You may have heard of the Inkey List’s skincare products, but what about hair care? Made for all hair types, the Glycolic Acid Scalp Scrub has powerful alpha hydroxy acids to remove buildup and keep follicles squeaky clean. Apply before you wash your hair on a wet or dry scalp, let sit for 10 minutes and then shampoo as normal.

Eva NYC has some of the prettiest packaging we’ve ever seen. The Lazy Jane Air Dry Shampoo adds texture and volume right from your shower, no styling tools necessary. One of the key ingredients is sea lavender, a plant that has powerful antioxidant properties to soften your locks.

Some might say this shampoo is better than sliced bread. The Gentle Milky Hair Cleanser is free from sulfates that most shampoos contain. Argan oil, aloe vera juice and lemon tea tree oil work together to tame dryness and frizz. The brand says the scent is fruit-cereal milkshake – yes please!

The Moroccanoil Treatment is a versatile product to give your hair some much-needed R&R. Non-greasy and fast-absorbing, the formula has an intoxicating scent of spicy amber and florals. Apply a small amount to damp hair from mid-lengths to ends. You can also use on dry hair to smooth and tame flyaways.

Loved by celebrities and hair stylists, Olaplex is one of the beauty brands that’s reached new heights this year on social media. The Bond Intense Moisture Mask works with all hair types to repair damage and add shine. Use two pumps with shoulder-length hair and one for fine/short hair.

Brassy tones got you down? OGX Blonde Enhance + Purple Toning Drops is made for those with silver, pre-lightened or natural blonde hair. OGX recommends adding three to five drops to any shampoo, conditioner or cream-based styling product to work the magic. Feel free to add more for extra toning.

L’Oreal Elvive Dream Lengths Wonder Water is your new sidekick for detangling hair that’s been in a messy bun for five straight days. The formula includes amino Acid and vitamin E and has an amazing scent. Use in the shower right after shampoo and before conditioner for best results. The water is safe to use on color-treated hair.

Feel like you’ve curled your hair one too many times and want a bit of damage control? Reach for this scalp-soothing conditioner from Aveeno that contains oat and sunflower oil. The bottle is absolutely gorgeous, like the sun-soaked golden Midwest fields it’s inspired by. The scent has notes of red currant, sugared peony and vanilla.

Bring your hair back to life with Amika’s The Kure Intense Bond Repair Mask. It has nutrient-rich butters, vegan proteins and sea buckthorn for ultimate hydration. One reviewer said her mind is blown by this mask and she never writes reviews, but this convinced her. Leave the mask on for 10 minutes and then rinse off.

The TEACUP Peacholine + Kombucha Detox Rinse from R+Co helps banish pollutants from your hair, prevent color fade and nourish dry strands. Use once a week after your shampoo and conditioner. One reviewer said this rinse was sent from heaven–and can we talk about how divine the bottle is?

Calling all coarse, curly or coily hair types. Gentle and dermatologist-tested, the MONDAY Haircare Smooth Shampoo includes coconut oil, glycerin, vitamin E and shea butter. The bottle is fully recyclable, plus it looks super cute and aesthetic no matter where you put it in your bathroom.

Next up on our list is Briogeo’s Don’t Despair, Repair! mask. It’s made without parabens, silicones or sulfates. Massage the creamy mask onto your hair after shampoo and leave on for 10 minutes, then rinse. Use once a week until you see results or switch to every other week if necessary.

Even if you’re on the naughty list this year, you should still reach for the Good Behavior balm by IGK. Made with spirulina for extra nourishment, the balm provides 72-hour frizz control and protects your hair up to 450 degrees Fahrenheit. Use during the blow-drying process for best results.

The Twist-Elongating Style Cream from Melanin Haircare works on wet and dry hair. Safe for all textures, the cream is chock full of vitamins to detangle, hydrate and nourish to your heart’s content. One reviewer said she used this on her daughter’s natural 4c hair with Melanin oil and she noticed the difference immediately.

This is the perfect spray to use as you’re running out the door. The Amika Top Gloss Hair Shine Spray is lightweight and non-greasy to give your strands a glossy boost. It also reduces frizz and keeps dyed hair looking vibrant. Reviewers rave about how it resurrects dull hair with only a few sprays.

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