Makeup artist and entrepreneur Zach Dishinger is expanding his beauty brand Formula Z Cosmetics, this time with a new line of lip glosses and a new retail spot in a national upscale department store.
Formula Z Cosmetics debuted its new ultra-sparkling Luxe Diamond Glosses in four glimmering shades. The glosses are enriched with moisturizing shea butter, sunflower and jojoba oils to enhance natural lips. They also can bring a bit of shimmer to any of Formula Z’s seven Forever Lips Liquid Lipsticks. The new Luxe Diamond Glosses and Forever Lips are available at FormulaZCosmetics.com, Bloomingdales.com and in-store at seven Bloomingdale’s locations.
These new glosses, along with the entire Formula Z collection, are also offered now through July 8 in the “Pride for All” installation of The Carousel @ Bloomingdale’s, located in four of the retailer’s stores in the U.S.
“At the heart of Formula Z is a belief that makeup is empowering and a form of self-expression for everyone, regardless of age, gender, sexual orientation or race,” said Zach Dishinger, CEO and founder, in a press release. “I’m proud to be in company with iconic retailer Bloomingdale’s as we celebrate LGBTQ culture and the progress made in our continued pursuit of equality.”
In addition, for every Mission Z lipcolor sold during Pride Month and year-round, Formula Z will donate 50 percent of the net proceeds to the Trevor Project, the world’s largest suicide prevention and criss intervention organization for LGTBQ young people.