Primary Has the Most Colorful Line of Kids Basics for Summer or Back-to-School

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It’s never hard to find cute clothes for kids and babies; every season there’s a new must have trend or popular kids show, and clothes covered in characters are everywhere. But when it comes time to re-use those well loved items, the few that are still in good condition, free of rips, tears, and holes, are hopelessly out of style.

Primary has changed the kids clothing game. No more endless trips to the store for fast fashion, no more discontinued styles or poorly made play clothes. Free of cartoon characters, glitter, or text, Primary does basics only, and does them well.

What started out as just a few basic pieces in solid colors has bloomed into a kid friendly line of durable, comfortable clothes that are well made and full of personality. Newly introduced stripes and polka dots continue in the Primary style- timeless classics that will last through multiple kids.

Whether you’re looking for swimwear and summer play clothes, or stylish school uniforms, Primary offers comfortable clothes for every occasion. It’s easy to pick up matching sibling sets or just the right outfit for picture day, and parents of kids who struggle to find their gender neutral clothing in their child’s favorite color will jump for joy- no more struggling to find red or green for girls, or purple for boys.

They have a number of reversible dresses and skirts, for twice the wearability. They also include pockets in all their dresses and skirts, because everyone needs pockets.

Check out some of our favorite products below! Or shop the whole line at

Primary offers sets of baby clothes, perfect for gift giving. Available in long or short sleeves and in a range of gender neutral color choices, there’s something suited for every due date and style.

A gender neutral style in a wide range of colors, this cute and cozy pullover tunic makes the perfect investment piece for families with multiple children and a love of hand-me-downs.

Perfect for puddle jumpers or the walk to school, the newly added raincoat is Oeko-Tex 100 certified fabric, just like all the clothes Primary offers.

Available in size 2-12, this twirling skirt dress comes in solids, stripes, or polka dots, but they all have plenty of room to move, and pockets.

Mix and match these pajama separates and create a rainbow of comfortable sleepwear they’ll love.

Available in long or short sleeves for kids and a short sleeve one-piece for babies, these Oxford shirts are the perfect cozy dress up piece that kids will actually enjoy wearing.

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