Reese’s, Kit Kats, and Snickers, oh my! It’s no secret that Halloween looks a lot different this year because of the ongoing coronavirus pandemic. As we told you in a previous Wishlisted story, many cities around the U.S. have outright canceled trick-or-treating and other spooky activities in efforts to slow the spread of COVID-19. In fact, The National Retail Foundation says that among 148 million U.S. adults surveyed, plans for trick-or-treating, parties, and handing out candy have all dropped — but this doesn’t mean the haunted holiday won’t still (safely) go on.
The NRF also discovered that although consumer spending this year is expected to hit $8.05 billion, a decrease from $8.78 billion in 2019, people are still going to find safe ways to make Oct. 31 special by spending their hard-earned money on home decorations, costumes, greeting cards, and of course, mountains of delicious candy. This is especially true among younger shoppers.
“Some of the most interesting data concerns younger generations, consumers ages 18-24,” Prosper Insights Executive Vice President of Strategy Phil Rist said in a prepared statement for the NRF. “Although fewer are celebrating this year, the ones who are aren’t shying away from Halloween-related purchases, spending $11 more on average, primarily on decorations and candy.”
The company behind your favorite spooky season sweets has brainstormed a way to give kids and adults alike a safe, hands-free way to trick or treat that won’t leave you worrying about COVID-19! The Hershey Company is rolling out a one-of-a-kind social-distancing option that fits perfectly into the craziness that is 2020: the Reese’s Trick or Treat Door. Adorned with the candy wrapper’s signature bright orange shade, elegant lanterns, and a working mail slot, the robotic door looks like something straight out of the Disney classic “Halloweentown” (still waiting for a family member to reveal to me that I possess mystical witch powers, by the way). It’s no tricks and all treats this year.
Here’s how it works: three motors power the mysterious nine-foot door that’s directed by a remote control from up to 5,000 feet away. It’s designed to travel through neighborhoods and bring candy directly to your doorstep — but you’ll know it’s coming before you even see it thanks to neon lights, smoke, and a blasting Halloween soundtrack. The door has a built-in Bluetooth speaker that kicks into gear once someone utters the phrase “trick or treat,” dispensing king-size Reese’s cups from the mail slot.
“This Halloween is unlike any other, so we’ve upped the ante on creativity as a result,” said Reese’s senior brand manager, Allen Dark, in a prepared statement. “A robotic Reese’s dispensing door is just what the world needs right now!”
We couldn’t agree more.
Reese’s hasn’t specified exactly where the door will be traveling on the spookiest day of the year — which is on a Saturday, a relief for parents everywhere, no doubt — choosing instead to let dedicated fans decide. The brand posted an Instagram video of the door in action, encouraging users to comment where they’d like to see it using the hashtag #ReesesDoor.