September Product Launches: 12 Fall Must-Haves in Beauty, Fashion, Home & Tech


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September can cause a great debate: Is it the end of summer or the beginning of fall? While many across the country are still sweating in the summer heat, everywhere else we go it feels like fall — Starbucks is already pouring PSLs, retailers have Halloween displays up, and Apple is dropping the newest iPhone.

And clearly football signals that fall is in full swing, so I think it’s safe to say that America’s favorite season is upon us. But no matter where you stand on the debate, September also ushers in some amazing new products we’re excited about. From Nike’s new maternity line to Bud Light Seltzer’s new Fall Flannel Variety Pack, September is delivering quite the range of new products.

The team at Wishlisted rounded up some of our favorite product launches happening in September. We recommend lighting your pumpkin spice candle and curling up with a cozy blanket while you comb through these exciting product debuts.

Check out the latest new products:


  • Exclusively available on official website
  • Plant-based and cruelty-free
  • Eco-friendly packaging

Friends fans, rejoice! You’re one step closer to finally having Rachel’s luscious locks. Jennifer Aniston officially launched her new beauty brand, LolaVie, on Sept. 8, with the release of a detangler for $25. This is the first of many beauty products to come, whether that’s strictly hair care or if it expands into skin care and more. Either way, with this brand, Aniston promises each product is made with plant-based ingredients free of parabens, sulfates, silicone, phthalates and gluten. It’s also cruelty free and product packaging is recyclable.

  • Made to last 240 uses
  • Comes in three sizes — from pantyliner to overnight pads
  • Triple-layer design to keep you dry
  • More absorbent than traditional single-use pads

Did you know 19 million single-use feminine hygiene products are thrown out each year? They’re also the fifth most common plastic found in our oceans. Women can help break the cycle each month during their cycle with the LastPad, a leak-proof, reusable menstruation pad by LastObject. The triple-layer design means it’s more absorbent than traditional single-use pads, plus it has antibacterial properties and is chemical free — so it’s good for you and the environment. The reusable pad became available Sept. 1 and is the latest zero-waste product to debut from LastObject, which also features everyday objects we can use to reduce our impact on the environment.


  • First ever maternity line by Nike
  • Price range: $45-$80
  • Styles can be bought online at
  • Nike M app offers workouts for each trimester, articles, and more

Just like parents-to-be, the world’s largest sports apparel company is expanding its family. Nike will debut its new maternity line, Nike (M), that includes clothes that grow and support women as they stay active throughout their pregnancy and after their delivery. The line includes sport bras, pullovers, tank tops, tees, shorts and leggings — all made with stretchy, zonal fabric designed to grow with your body. Prices range from $45 – $80.

  • Ultra-technical women’s cycling gear
  • Prices range from $9-$258
  • Available online and at Sweaty Betty retail locations

While this collection technically dropped in late August, we’re including it in our round up because we’re swooning over these new cycling duds. British athleisure brand Sweaty Betty debuted its new cycling collection and these pieces are the perfect addition to any Peloton rider’s wardrobe. High-performance and high-fashion combine to create the perfect gear for riding on two wheels. You’ll find everything from padded shorts and sleek jerseys to leggings and tanks in bold colors and patterns the brand says “are bright enough to stop traffic.” Whether it’s your first spin class or you’re a seasoned cyclist, you need a piece (or two) from this collection.

  • Peloton’s first private label apparel line
  • Prices range $15-$118
  • Features men’s, women’s and gender neutral clothing

And speaking of cycling, Peloton — an interactive fitness platform that is most known for its Peloton bike, but offers treadmills and app workouts — launched its new private label apparel collection. While the fitness brand has sold apparel and must-have accessories in the past in collaboration with other brand partners, the majority of this new fall collection features apparel from Peloton’s own private label. The line features a mix of men’s, women’s and gender-neutral styles and accessories ranging from $15-$118. Peloton Apparel features four performance fabrics that offer different functions and benefits, including compression fabrics for intense workouts as well as oh-so-soft fabrics for everyday wear. It’s a one stop shop for everything you want (we mean, need) to make your Peloton workouts even better.


  • Four new flavors
  • Available Sept. 6-Oct. 31
  • Only 100 calories per 12-oz can

Bud Light Seltzer is spicing things up this season with its new Fall Flannel Variety Pack, so you can enjoy the flavors of fall even with your favorite seltzer. Fall fanatics can enjoy flavors like pumpkin spice, toasted marshmallow, apple crisp and maple pear — seltzer that’s as cozy as it is bubbly. You can grab this seasonal variety pack from Sept. 6 through the end of October.

  • Limited-edition Oreos
  • Features 16 Pokemon characters plus one Mythical Pokemon
  • Hunt for your favorite Pokemon characters, just like the game!

While all the fall-aholics nosh on our Halloween and fall-flavored Oreos, Pokemon fans can enjoy the limited-edition Oreo cookies featuring embossed images of 16 popular Pokemon characters like Pikachu, Charmander and more. But just like the game, some of these embossed cookies will be difficult to find. Not every package of cookies will include all 16 characters, and the elusive Mythical Pokemon will bring you major bragging rights if you happen to find it.

  • Combines two warm and hearty favorites
  • Available nationwide at Panera Bread bakery-café locations
  • One of three new fall menu items

As if you needed another reason to eat at Panera Bread, the bakery-café chain is dropping an addictive addition to the menu that’s sure to be fall’s favorite comfort food. The new grilled mac & cheese sandwich features Panera’s signature mac & cheese sandwiched between two slices of White Miche bread and toasted to perfection. This warm, hearty, and oh-so-cheesy is available nationwide this month, along with two other new menu items: Sausage & Pepperoni Flatbread Pizza and a limited-time Cinnamon Crunch Latte.


  • 20% smaller and lighter than previous model
  • Comes in new earth-toned colors and patterns
  • Product upgrades like leather handles and belly bar available on some models

Adventuring with baby is even easier with Baby Jogger’s new City Select 2, which debuted Sept. 13. This stroller is 20% smaller when folded compared to the original City Select and is also lighter — a major plus when putting this in and out of your vehicle. The stroller comes in three colors — Lunar Black, Peacoat Blue and Pure Mulberry — and some models have optional upgrades like leather accents on the handle. This is part of Baby Jogger’s recent brand refresh, which features sleeker designs and reimagined gear with new chic, earth-toned colors and fabrics.

  • Subscription boxes designed for your pup’s age group
  • Ranges from $29-$39, depending on subscription type
  • Includes toys, treats, accessories and chews

You can officially spoil pups of all ages (as if you didn’t already), as Petco announced it will expand its popular PupBox subscription to dogs across all stages of life. Pet parents can choose from puppy, young pup, grown pup or senior pup — all geared towards a dog’s specific needs at each stage of life. Each box contains five to seven items, including toys, treats, accessories and chew, as well as additional education materials. Each box costs $29 to $39 and will begin shipping to customers Sept. 15. PupBox is one of several dog subscription boxes that are pawsitively perfect perks for your pet.


  • A new perspective on sharing photos, listening to music and more
  • Available in 20 styles
  • Price: $299

Facebook and Ray-Ban maker EssilorLuxottica have teamed up to create a new way to share your adventures, photos, and more with smart glasses known as Ray-Ban Stories. With these smart glasses, users can listen to music, take phone calls and capture life’s moments so you can share their stories with friends and family. The glasses will be available for $299 in 20 styles, and feature dual integrated 5MP cameras so you can give a first-person perspective of the world around you.

  • iPhone 13 comes in four sizes and variety of colors
  • Features faster processor and improved cameras
  • New cinematic mode

With every new fall season comes a new iPhone, and Apple did not disappoint this year. The new iPhone 13 line will be released Sept. 17 and features four sizes and a variety of colors. Each phone features new enhancements like the A15 Bionic processor, improved cameras and a new cinematic mode, as well as better 5G capabilities. Are you ready for an upgrade?

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