Target Adds Reservations This Holiday Season (As If You Needed Another Reason To Shop There)

Holiday Hacks

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Holiday shopping is stressful as it is, but add coronavirus to the mix, and you’ve got quite the combination. From Walmart to Kohls to Lowe’s, thousands of stores across the U.S. have taken preventative measures to ensure the health of customers and create a safe place to shop during the pandemic. Retailers are continuing to ramp up cleaning procedures in preparation for the busy holiday season – including everyone’s favorite destination Target.

What may be most exciting for customers as the temps keep dropping and December approaches is the introduction of reservations. As we inch closer to Christmas, stores will likely be more crowded, meaning there won’t be as much space to pick out your coveted gifts safely and comfortably. Target will continue to monitor and limit the number of people inside stores when necessary — but this doesn’t mean you’ll be stuck outside waiting for 30 minutes with two kids in tow!

You can now head to to see if there’s a line at your local store, and if there is, you can instantly reserve your spot as easy as 1-2-3. The store will then text you to let you know when it’s your turn to come in and spend way too much on candles and those delicious vanilla bean cupcakes (it’s okay, we don’t judge).

“Year over year, the investments we’ve made in our business and team have made Target the easiest place to shop in America. As we’ve navigated the pandemic, that focus has evolved to ensure we’re also creating the safest place for our guests to shop,” Target CEO Brian Cornell said in a prepared statement. “As we approach the holidays, guests can feel confident in choosing Target – a safe experience, incredible value, and a differentiated assortment that will help them celebrate the joy of the season.”

Also new is the introduction of 1,000 additional “MyCheckout” devices nationwide that enable team members to help you check out anywhere, regardless of where you are in the store, meaning you can skip the line yet again. Cha-ching! But wait, there’s more – you can use the mobile payment option in the app known as Wallet to check out, so you can make your shopping experience 100% contactless.

There you have it, shoppers. Start making that list and checking it twice, because tinsel and holly will be here before you know it. If you’re looking for reliable information on COVID-19, specifically for the upcoming holidays, the U.S. Centers for Disease Control and Prevention has guidelines to help protect you and your family when it comes to celebrations.

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