The 13 Best Shampoos Available At Ulta (2023 Guide)

Hair Goals

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Ulta dominates much of the consumer beauty industry in the United States, with stores spreading generously nationwide. The wide selection of products with various price ranges makes going to the retailer enjoyable. They also have quite the selection of shampoo, whether you’re looking for something on a budget or ready to drop some extra cash. You can find a product for a specific need or even one with natural ingredients. This is the place to be if you’re unsure what you want. We researched and chose what we consider to be the 13 best shampoos at Ulta.

Best Shampoos Available at Ulta:

Good to Know

  • 4.6 star rating

  • Vegan

A specific protein is incorporated to prevent hair breakage, and antioxidants contribute to healing and repairing properties. In addition to providing some love to damaged hair, those who give this product a try might notice increased softness and durability of each strand. Not naturally a brunette? The formula is particularly color-protective. A concentrated formula lies within the recyclable bottle, and there is potentially more than 75 uses in one container. Ingredients that have been left out include phthalates, parabens, mineral oil and formaldehyde.

What People Are Saying

“I use the corresponding conditioner along with the shampoo. This shampoo smells amazing, and the smell stays in my hair up until my next wash.”

Good to Know

  • 4.7 star rating

  • Vegan

A deliciously fragrant blend of peppermint and rosemary oils have been combined with effective ingredients like horsetail extract. Parabens, sulfates and silicone are not among the ingredient list, as clean ingredients are the focus. The shampoo is crafted in Australia and has an overall goal of increasing hair growth. Vitamins and minerals contribute to strand revitalization and the reduction of scalp buildup.

What People Are Saying

“Best shampoo ever! I switched to Bondi Boost a few years ago and my hair has never looked this shiny and healthy!”

Good to Know

  • 4.6 star rating

  • Adds body

A dark oil shampoo doesn’t necessarily sound like it puts hair in the most movable condition. But this is a lightweight shampoo that effectively cleans while increasing lustrous shine. It won’t weight hair down, but will actually add a boost of gorgeous volume. A special blend of oils has been infused into the formula to contribute to the benefits. With all those incredible ingredients, it’s undoubtable that the fragrance is out of this world as well.

What People Are Saying

“I am a product junkie and have tried hundreds of shampoos, but this is absolutely my favorite one. It makes my hair feel so sleek and soft, but still with plenty of volume. Smells lovely as well. I live in a region with hard water, so I appreciate the tetrasodium EDTA for chelating.”

Good to Know

  • 4.5 star rating

  • Great for bleached or silver hair

If you’ve ever bleached your hair, you likely know the benefits of a really good purple shampoo. It can pull out the brassy tones that can accumulate after several washes. This can deteriorate the gorgeous platinum, salon-fresh look. Purple shampoos can even transform gray hair into a modern sleek silver. This product is a high-rated color-neutralizing option. If you’re looking for a cooler finish to your blonde look, this may help you preserve that expensive color treatment.

What People Are Saying

“I’ve been bleaching my hair for months and buying a cheap purple shampoo. I spent some extra money to try this and I was not disappointed. It took so much yellow out of my hair in one wash.”

Good to Know

  • 4.5 star rating

  • Safe for color-treated hair

Tea tree oil is loaded with beneficial attributes, and in this particular shampoo, it helps cleanse impurities while refreshing the scalp. There’s also aromatherapy benefits to using the bacteria-fighting healing oil. Other invigorating components include peppermint and lavender. Although anybody with any hair type can use this product, it can be particularly beneficial for those with oily hair. You won’t find parabens on the ingredients list.

What People Are Saying

“I’ve been using this shampoo for a little over a year now and this is the only one I’ll continuously buy!”

Good to Know

  • 4.5 star rating

  • Safe for color-treated hair

Do you have fine hair? If you do, you know it can be hard to find a shampoo that doesn’t do damage to your delicately gorgeous locks. There are also challenges to creating a voluminous look. Consider giving this lightweight, volumizing, shine-enhancing shampoo a try, as it is also designed to gently cleanse rather than stripping hair. The shampoo is made to provide lift at the root, and the company says it will enhance volume up to 70% after one use.

What People Are Saying

“This product has SAVED my hair. I have thin, fragile hair and I started using this product about a year ago. My hair stylist even says that my hair looks thicker and stronger each time I come in.”

Good to Know

  • 4.4 star rating

  • Great for dry hair

Dry hair is a struggle for many and can result in brittle strands and breakage. Moisturizing shampoos might help improve the situation. Formulated to provide elasticity and strength while protecting against the daily strain of styling, this next product may potentially help your hair appear much silkier and softer. Argan oil is a key component to seal in moisture. The scent also sounds incredible: a combination of citrusy, floral and woody notes. Sounds like a day of breathing in a mountain meadow!

What People Are Saying

“Great shampoo made my dry hair feel soft without weighing it down. Nice clean fragrance.”

Good to Know

  • 4.6 star rating

  • Vegan

This may be designed for women over 40, but the reviews indicate those much younger found benefits too. The idea is to combat common issues that aging hair faces, but let’s be honest, we can all face these issues. Add lift, volume and fullness to your hair, especially if it leans more on the thin side. Moisture is infused into locks but doesn’t create a greasy heavy appearance. Your hair will be gently cleansed, with the scalp nourished and purified. No worries if you have color, keratin or chemically-treated hair—this product may still be a good fit for you. Some of the ingredients to help work magic include burdock root, hops, sage and bamboo.

What People Are Saying

“I have tried to find the right hair products for years and I really love this for aging hair! It makes my hair feel clean but not dry .”

Good to Know

  • 4.4 star rating

  • Vegan

With almost 8,000 reviews, this shampoo seems to perform astonishingly well. The concept is simple—provide moisture to hair without weighing it down. Rosemary botanicals are used to replenish, while dyes, gluten, parabens and sulfates are nowhere to be found. Those with color-treated hair can use this particular shampoo as well.

What People Are Saying

“This product advertises to add moisture to your hair. It worked very well for me. I have curly hair and it allowed me to ‘define’ the curls.”

Good to Know

  • 4.5 star rating

  • Vegan

Enhance and love those gorgeous enviable curls. Aimed specifically toward tightly wound locks of hair, this is a good option if you’re looking for enhanced softness. Shea butter hydrates and works to repair dry, damaged hair. Organic aloe, coconut oil and macadamia oil are also key components. The product performs optimally on normal to coarse, textured curly hair. Sulfates, parabens, silicone or mineral oil are not in the formula. You can expect a lovely scent of citrus melon.

What People Are Saying

“I have been using this off and on for the past two years. It is my go to for my naturally coarse, dry hair. I have 2C hair and I love it. Always leaves my hair soft and smooth.”

Good to Know

  • 4.5 star rating

  • Designed for color-treated hair

Not only color-safe but also made for color-treated hair, this option will help cleanse and protect. Expect more shine and enhanced vibrancy in your color. To be more specific, the shampoo works by fighting causes that may damage your color overtime, such as the environment, cuticle condition and minerals that could be in your shower water.

What People Are Saying

“My hair feels really clean with this shampoo and does not feel stiff.”

Good to Know

  • 4.7 star rating

  • For all hair types

I think most of us are guilty of using at least one heat tool a day. From blow drying to straightening, it’s hard to not subject our hair to daily damage. But this particular shampoo can help protect from all of that thermal distress by using something that sounds pretty cool—positively charged silk molecules. These help to build strength and add moisture. Hair will be gently cleansed, moisture-balanced and the scalp corrected.

What People Are Saying

“Not another product does what this does.. leaves hair so soft and shiny and smells so so fresh. Love this so much!”

Good to Know

  • 4.4 star rating

With everything our scalp and hair are exposed to on a daily basis, a little detoxification and purification sounds completely refreshing. This cleansing, naturally derived formula is designed to do just that, while also hydrating, balancing, and calming itchy scalp. Scalp hydration has been clinically shown to increase by 120% while reducing 82% of flaking. Coconut oil is a primary component for moisturization and flake reduction. Binchotan charcoal detoxifies and unclogs hair follicles, while a mixture of peppermint, spearmint and tea tree oil have their own soothing properties. Essential nutrients are incorporated to strengthen the hair from root to tip.

What People Are Saying

“My scalp was always itchy and my curls wouldn’t hold definition for more than two days at a time. I used this shampoo for the first time last week and my hair felt so clean and fresh.”


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